Danielle Clough Reimagines Sportswear and Athletic Gear in Vibrantly Expressive Embroideries
January 24, 2023
Utilizing vintage tennis rackets, T-shirts, and tie-dyed fabrics as canvases, Danielle Clough’s expressive embroideries (previously) sport summery motifs like flamingo pool floats, bright citrus, and bucket hats. The artist continues to expand upon the traditional hoop as the framing device and considers how the medium translates to unexpected surfaces like surfboards or apparel. And she isn’t afraid to experiment: her design for a surfboard—a bird perched on a large flower with a stem that trails into loose threads—didn’t go as planned when the time came to apply the piece to the physical board. However, the learning experience shaped the way she approaches future projects.
A recent series of vibrant human eyes stitched onto Adidas shirts comprise a collaboration with the brand to produce limited-edition wearable artworks. “The brief was broad: to create a sense of individual expression through the community,” Clough explains. “This collection of ‘expressions’ looks out from the wearer’s chest. Standing alone, but all together; a part of a group, like a bouquet.” She has also been experimenting with different threads and watercolor, focusing on the fabric background as an important part of the overall composition.
Clough says, “I’m currently working with a South African clothing brand called Poetry on creating a collection for spring using a variety of techniques to translate my work onto apparel,” and shares that she is also collaborating with Florida-based boxing glove maker 1V1 to create embellished mitts. Toward the end of this year, Clough will also present a series of workshops at Paradigm Gallery in Philadelphia. Find more of her work on her website, and follow the latest updates on Instagram.
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