僅 1.5 毫米高的花瓶！日本「水窪花瓶」：一根細針插一枝花，彷彿花朵從水中優雅綻放

花瓶的款式有百百種，過去我們曾介紹過將燈具和花瓶合而為一的設計、會隨著空氣流動而漂浮的水波紋花器，以及將服飾工廠裡的廢織品化身為花瓶……等設計。這次則是要介紹由日本設計雙人組 YOY 所設計的「水窪花瓶」！模仿水窪的現象，設計僅1.5 毫米高的花瓶，將一杯水倒入後，利用水的透明度和表面張力的特性，視覺上就彷彿一朵花從水窪中生長、綻放，十分有趣又優雅的設計。

最迷你的花瓶！一根細針插一枝花

日本設計工作室 YOY 由 Naoki Ono 和 Yuki Yamamoto 兩人於 2011 年創立，兩人常以「空間與物體之間的關係」為主題，發展出帶有巧妙或翻轉印象的家具家飾。

2022 年他們設計了這一系列「水窪花瓶」（Puddle），設計靈感便是從看似簡單且習以為常的大自然現象所啟發。這些平坦、半透明的水窪花瓶的高度僅 1.5 毫米，形狀包含長條型、橢圓型、蜿蜒型……等各種不規則的有機形狀；當倒入水後，藉由水原有的透明度和表面張力的特性，產生水和容器融為一體，有如一個個真正的水窪。

同時花瓶中放置一根微小的細針，將單株植物莖插入細針內，便能讓植物順利地吸收水分，營造出一朵花、一株草從水窪中盛開的唯美場景，精緻又小巧的設計非常吸引人。然而，這款水窪花瓶設計，尚未被正式實體化，如有興趣的讀者，可至官方社群關注最新資訊。

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擅長翻轉材料印象，創造有趣設計

日本設計雙人組 YOY 擅長翻轉材料印象，打造讓人「感知矛盾」的設計。除了水窪花瓶以外，他們也設計了「空心蕾絲軟墊」，看似是一個手工蕾絲結構的軟墊，實際上是使用耐光彈性的聚氨酯塑料製成，試圖挑戰人們認知中的墊子舒適度。

又或者是像這款「捲軸桌燈」，僅僅由一張紙製成，展開卷軸，便會發現裡面具有燈罩的形狀，燈罩裡藏有燈泡，開關打開後便是一盞輕盈又優雅的桌燈；由於桌燈是紙製成，還可以在上面印有各種圖案，可創造屬於自己專屬的燈款，非常有創意。如果對 YOY 的設計有興趣，不妨到官網觀看更多作品。

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YOY
Instagram：https://www.instagram.com/yoyidea/
官網：https://yoy-idea.jp/

行銷不是跟風，而要造自己的浪！AI 襲來、注意力碎片化、新社群崛起…… 大動盪時代，行銷人如何與變動共處？怎麼從企劃到執行紮穩根基，轉動成長飛輪？面對市場競爭，品牌如何整合跨界資源，精準化行銷？

4 大行銷課題 ✕ 4 種品牌解方，雙日課程從職能培養到品牌應用，深入創意的本質思考，最大化溝通力道、創造有感共鳴！

↳ 身為行銷創意人，如何以「內容企劃力」提升核心競爭力？
6.20 Thu ▸ 打包 4 大行銷課題：文案創意 ✕ 企劃整合 ✕ 資訊設計 ✕ 影音內容

↳ 市場瞬息萬變，如何以「整合行銷力」創造差異化溝通？
7.10 Wed ▸ 解鎖 4 種品牌解方：社群溝通 ✕ 數位創意 ✕ 跨界整合 ✕ 影響力行銷

🔥 雙日套票最優惠，5.15 前報名現折 $1,200元 ▸▸ https://bit.ly/3WvtDND

…

6.20（四）內容企劃力 ————

▫ 內容規劃 ⧸

♦ Part1 【企劃 Planning】 09:30-11:00

以故事傳遞價值：內容的梳理

講師：蕭宇辰 / 臺灣吧共同創辦人暨執行長

≣ 課綱重點
・如何從內容萃取敘事重點
・對準分眾與目標的企劃流程
・跨載體的溝通差異與評估

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…

♦ Part2 【體驗 Experience】 11:15-12:45

以體驗昇華想像：溝通的設計

講師：劉又瑄(叉叉) / RE:LAB、OOOPEN Lab 共同創辦人

≣ 課綱重點
・釐清資料裡的故事、邏輯與重點
・內容與數據的圖像化轉譯
・互動導入的體驗式行銷設計

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…

♦ Part3 【創意 Creativity】 13:45-15:15

以創意激盪共感：靈感的收斂

講師：吳玉琥 Wawa / 法樂數位創意聯合創辦人、廣告樂血研究院長

≣ 課綱重點
・創意方法論：觀點的挖掘與傳遞
・從文字個性與溫度創造認同
・產品、服務到品牌的行銷操作與收斂

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…

♦ Part4 【影音 Video】 15:30-17:00

以影音放大聲量：議題的擴散

講師：林志杰 / 杰德影音 GagaOOLala 創辦人暨執行長

≣ 課綱重點
・影音的選題邏輯與腳本擬定
・放大議題力道的企劃要訣
・跨平台、跨社群的影音行銷策略

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7.10（三）整合行銷力 ————

▫ 內容規劃 ⧸

♦ Part1 【社群溝通】 09:30-11:00

社群策動品牌價值傳播

講師：楊子江 / 不來梅創意長

≣ 課綱重點
・新世代社群觀察與平台特性
・對準受眾的品牌個性塑造
・創造引流與回流的社群經營策略

…

♦ Part2 【數位創意】 11:15-12:45

虛實場景串連打造有感行銷

講師：林益成 / 春樹科技營運長暨共同創辦人

≣ 課綱重點
・企劃背後的數據洞察與決策
・如何以互動加值數位體驗
・AI 介入行銷場景的應用與潛力

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…

♦ Part3 【跨界整合】 13:45-15:15

活動策展造勢掀起話題巨浪

講師：林昱光 / 康泰納仕台灣樺舍全媒體溝通總監

≣ 課綱重點
・從商業需求出發的活動策展企劃
・線上號召到線下聚眾的社群動員力
・跨域跨品牌的資源整合與評估

{“link”:””,”title”:””,”collection”:[{“src”:{“o”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575812-40820.jpg?w=2000&output=webp”,”xs”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575812-40820.jpg?w=100&output=webp”,”s”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575812-40820.jpg?w=600&output=webp”,”m”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575812-40820.jpg?w=900&output=webp”,”l”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575812-40820.jpg?w=1200&output=webp”},”title”:””},{“src”:{“o”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575815-70948.jpg?w=2000&output=webp”,”xs”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575815-70948.jpg?w=100&output=webp”,”s”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575815-70948.jpg?w=600&output=webp”,”m”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575815-70948.jpg?w=900&output=webp”,”l”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575815-70948.jpg?w=1200&output=webp”},”title”:””},{“src”:{“o”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575816-70206.jpg?w=2000&output=webp”,”xs”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575816-70206.jpg?w=100&output=webp”,”s”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575816-70206.jpg?w=600&output=webp”,”m”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575816-70206.jpg?w=900&output=webp”,”l”:”https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715575816-70206.jpg?w=1200&output=webp”},”title”:””}],”from”:”\u5716\u7247\u4f86\u6e90 \/ \u5eb7\u6cf0\u7d0d\u4ed5″,”from_link”:””,”description”:”\u2263 \u8b1b\u5e2b\u7c21\u4ecb\uff1a\u96c6\u5718\u5167\u5728\u53f0\u7063\u64c1\u6709GQ\u8207 Vogue\u5169\u500b\u77e5\u540d\u751f\u6d3b\u8207\u6642\u5c1a\u5a92\u9ad4\u3002\u6240\u5e36\u9818\u4e4b\u90e8\u9580Conde Nast Commercial Creative\u70ba\u96c6\u5718\u5167\u5546\u696d\u5167\u5bb9\u7684\u5275\u610f\u66a8\u7b56\u7565\u4e2d\u5fc3\u3002\u6574\u5408\u4e86\u516c\u95dc\u5a92\u9ad4\/\u6574\u5408\u884c\u92b7\/\u7db2\u7d05\u7d93\u7d00\u4e09\u5927\u670d\u52d9\uff0c\u5728\u5e02\u5834\u4e0a\u63d0\u4f9b\u54c1\u724c\u5b8c\u6574\u7684360\u5ea6\u54c1\u724c\u6e9d\u901a\u670d\u52d9\u3002\u670d\u52d9\u54c1\u724c\u5f9e\u9032\u53e3\u8eca\uff0c\u7cbe\u54c1\u8207\u5962\u4f88\u54c1\uff0c\u5730\u7522\u5230web3.0\u90fd\u6709\u6db5\u84cb\u3002\u4ea6\u66fe\u7d93\u5e36\u9818\u904eGQ\u7684\u54c1\u724c\u6e9d\u901a\u90e8\u9580\uff0c\u5275\u9020\u51fa\u5982SuitWalk\uff0c\u57ce\u5e02\u91ce\u71df\u5609\u5e74\u83ef\uff0cBarSurfing\u7b49\u773e\u57ce\u5e02\u77e5\u540d\u6d3b\u52d5IP\u3002\u76ee\u524d\u4e5f\u662f\u81fa\u5317\u6642\u88dd\u9031\u884c\u92b7\u7e3d\u76e3\u3002\u64c5\u9577\u54c1\u724c\u7b56\u7565\uff0cOMO\u6574\u5408\u884c\u92b7\uff0c\u5167\u5bb9\u5275\u610f\u8207\u7528\u6236\u9ad4\u9a57\u898f\u5283\u3002″}

…

♦ Part4 【影響力行銷】 15:30-17:00

以創作者內容強化分眾溝通

講師：曾書玲 / PressPlay Next 內容行銷部資深總監

≣ 課綱重點
・最大化效益的創作者合作評估
・如何整合品牌訊息與創作者內容
・聯名、導購、品牌曝光的策略差異

≣ 品牌合作案例
YouTube 合作 ▸▸ 遠傳電信 / 痛風老饕易胖體質、臺灣尋奇
Instagram Reels 合作 ▸▸ FMC 三層衛生紙 / 阿心、檸檬先生

≣ 講師簡介
過去任職4A Agency 長達10年以上，曾服務過金融品牌、快消品、健康保健食品、通路、飲料、餐飲。進入PressPlay Next後，主要負責國內知名廠商的KOLmarketing，延續4A的經歷，重新解構並建構屬於ＰPressPlay KOL marketing 方法論，打造品牌內容生態。合作超過200個創作者，2023 經手專案突破4000萬觀看次流量。2024 Q1落地專案已經突破1000萬觀看。為創作者團隊最喜歡的代理商！

▫ 報名資訊 ⧸
時間：2024.06.20（四）、2024.07.10（三）；09:30-17:00（09:00 開放報到）
地點：張榮發國際會議中心（台北市中正區中山南路 11 號）
🔥 立即報名 ▸▸ https://bit.ly/3WvtDND

▫ 課程對象 ⧸
➀ 企業裡的行銷企劃、廣告人、創意工作者 – 提升從創意延伸的企劃精準度，創造話題擴散
➁ 產品經理、專案工作者 – 專案資源盤點與整合，定錨產品定位、擴大行銷效益
➂ 品牌經營者、品牌策略規劃者、創業家 – 找出顧客需求痛點，從通路到市場擬定行銷策略

▫ 報名須知 ⧸
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※ 本公司採用電子發票，發票將統一於付款完成後的兩週內由「綠界科技 ECPay」寄送電子發票開立通知至您報名時填寫的發票收件人email。若有公司報帳特殊需求（如更改統編、同筆訂單開立多張發票…等），敬請於報名前來信或來電告知，完成報名後恕無法受理，謝謝。
※ 如需申請退款請於課程開始日前 8 個工作天告知，我們將收取課程的 10% 費用以及銀行轉帳之手續費，逾期恕不受理。課程亦提供名額保留，請於課前來電或來信告知，可為您保留名額一年，一年內若對其他課程有興趣可轉移至該堂課。
※ 主辦單位保留課程大綱異動之權利，更新資訊以活動網頁內容為主。

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