曾為 2024 年屏東落山風藝術季現地製作《風城的女孩和貓》、《風城的人們》等裝置作品的日本插畫家山內庸資（Yamauchi Yosuke），以簡約線條與可愛構圖為特色，作品自然流露出溫暖療癒的氛圍，近期也有 2 件創作於瀨戶內藝術祭和屏東看海美術館亮相。
他的插畫常見於各種品牌與場合，其中最具代表性的則是「似顏繪」創作，他擅長描繪表情放鬆的人物與細緻流暢的物件，展現出獨特而親切的繪畫風格。
圖片來源／Yamauchi Yosuke
圖片來源／Yamauchi Yosuke
以「似顏繪」作為城鎮與藝術的催化劑
日本視覺藝術家山內庸資，以插畫師為主要職業，近年來也積極參與並規劃地域性展覽。山內自 2014 年啟動名為「FACESHOP」的企劃，不僅親自走訪日本多座城市，更創作近千幅似顏繪。
他透過繪畫的方式，將所遇之人的樣貌與當時的心情結合，創作出一幅幅風格簡約卻充滿溫度的作品。2016 年，山内更首次造訪日本以外的亞洲城市，把 FACESHOP 企劃帶到更遠的地方。
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作品現身看海美術館、瀨戶內藝術祭
到了 2024 年，於屏東縣車城鄉舉辦的落山風藝術季，也邀請到山內庸資現地創作，並由他策畫「似顏繪屋繪畫行動」，透過現場繪畫的方式，捕捉 50 名當地海口村村民的微笑，並湛藍如海洋般的貨櫃屋中，展出他們動人的生命故事。
在這期間，山內更透過從走訪鄉鎮、與居民互動中產生的靈感，製作了 3 座街區藝術作品「風の町の男性と猫（風城的男生和貓）、風の町の猫（風城的貓）」，以及大型氣膜「風城的女孩和貓（風の町の女の子と猫）」，從他的作品中流露出溫暖而正向的氣息，而「風城的女孩和貓」也即將在 4/25 開幕的看海美術館戶外展「怪獸代班」再次亮相。
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近期，他也參與了 2025 瀨戶內藝術祭，並於小豆島坂手港露臺（小豆島さかてらす）創作了壁畫、窗貼與招牌設計。這些作品的謬思來自於當地居民經常舉辦的酒會與音樂會，繪製著居民載歌載舞的歡樂畫面。山內希望透過這些插畫，建立島上居民與來訪旅客之間的連結。
在 Instagram 查看這則貼文Yosuke Yamauchi（@yamauchiyosuke）分享的貼文
除了似顏繪之外，山内也曾為安藤忠雄設計的「神戶童書森林」繪製書架標誌與網站設計，並和日本品牌 MUJI、《紐約時報雜誌》和台灣市集「森之市」等品牌合作插畫。
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山內的作品涵蓋書籍、雜誌、主視覺、品牌識別、包裝設計等領域，也曾於 2015 至 2021 年間獲得數次 Good Design Award 大獎，他以日系、簡約的繪畫風格深植人心，也期待未來能在更多不同場合或城市，持續與山內的療癒插畫創作相遇。
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品牌重塑・風格行銷・科技賦能・永續經濟・體驗設計 —— 建構影響力品牌
❝ 日本創意總監水野學指出，具有影響力的企業應擁有清晰的願景，而願景的核心在於「創造問題」。當理想與現狀存在落差，解決問題的過程便推動創新與進步。 提出關鍵問題、找到生存以外的價值核心，將是影響力品牌的重要課題。 ❞
當消費不再因「價格」，而是「價值」買單。品牌何以透過美學與體驗彰顯市場區隔，構築獨特的世界觀？怎麼重塑定位、跨域鏈結，打造長久經營的品牌生態系？風格經濟論壇邀請業界品牌領袖、創意領路人深度開講，提供第一手品牌觀點、經營策略與創新實務，深入探索風格經濟背後的思維模式與商業機會，實現影響力長期增長。
WHY —— 品牌為何而做？
✓ 風格經濟時代的品牌須知
✓ 影響力的建構與管理
✓ 價值導向的消費體驗革新
HOW —— 品牌如何而做？
✓ 新一代創意人才經營
✓ 設計、永續、科技的企業導入實務
✓ 品牌價值溝通的方法、策略與應用
5.1 前享早鳥 86 折！限額報名 → https://bit.ly/3RfRsoI
3 大品牌經營脈絡、7 場主題演講，業界品牌領袖、創意領路人齊聚分享！
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…
▫ 精彩議程 /
Next-Gen Brand • 新世代品牌的成長法則
當代品牌該了解的創意產業趨勢、AI 動向、影響力管理與商業成長方法，如何構築企業的未來策略藍圖，溝通下一代？
❶ #品牌起手式
當代品牌須知：影響力是品牌價值的累積
Speaker ⟢ 沈方正 / 老爺酒店集團 執行長
⊙ 重新思考品牌的本質與主張，怎麼持續創造影響力成長？
⊙ 「老爺式旅行」怎麼跨域鏈結、建構體驗，構築共好生態圈？
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❷ #AI 趨勢
AI 與創意產業的共生與演化
Speaker ⟢ 楊佳翰 / 國立成功大學創意產業設計所教授暨所長
⊙ AI 之於創意產業的影響，怎麼改變業界生態到工作模式？
⊙ 放眼未來的創意經濟，AI 的演化與應用優化
講者簡介 ⟢ 目前擔任成大創意產業設計研究所教授兼所長，同時擔任成大藝術中心副主任。主要投入研究包括服務設計、使用者經驗、設計思考團隊動力、地方創生、創意產業分析等主題。喜歡探索 AI 浪潮下位於設計、科技、商業、藝術、人文等科目邊界上的趨勢主題。
Brand Evolution • 塑造風格經濟的影響力品牌經營
影響力從何而來？聚焦風格經濟時代的品牌管理、永續化經營、市場溝通與美學行銷。怎麼從問題本質出發，提出關鍵主張，串連影響力品牌的現在與未來？
❸ #設計驅動
設計思維成為企業共識，驅動組織再成長
Speaker ⟢ 施前江 / Logitech 羅技台港澳總經理
⊙ 怎麼重整企業文化、創造永續迴路，推動組織的生長與再生？
⊙ 設計思維與品牌經營的整合，如何將設計 DNA 深植團隊到產品流程
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❹ #品牌參與
從共感到參與，生活圈串連催化品牌認同
Speaker ⟢ 何承育 / 勤美璞真文化藝術基金會 執行長
⊙ 商場、旅宿、美術館的生活圈整合，以品牌驅動城市美學進化
⊙ 品牌的重新定位，怎麼推動社區活化到民眾生活參與？
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🔥 5.1 前報名享早鳥優惠 ▸▸ https://bit.ly/3RfRsoI
Design Driven • 引領風潮的新商業實踐
當設計思考導入品牌策略實踐，如何影響商業決策到創意落地？服務體驗、設計共創、永續循環的商業方法與應用，怎麼引領企業實現影響力的成長？
❺ #體驗設計
設計體驗、設計感受，造一個品牌世界觀
Speaker ⟢ 陳心龍 / 驚喜製造 共同創辦人
⊙ 品牌溝通的需求梳理，設計體驗細節與感官情緒營造
⊙ 怎麼在體驗中置入關鍵訊息，讓品牌內化至顧客的心？
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❻ #永續經濟
設計轉化資源新生，啟動消費新循環
Speaker ⟢ 韓世國／點睛設計 創辦人暨設計總監
⊙ 設計思考的注入，如何彰顯資源真正的價值，創造永續商機？
⊙ 循環概念的建立，從企劃、產品到通路的流程再設計
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❼ #品牌重塑
故事即本質，再造品牌新風貌
Speaker ⟢ James Soames / Subkarma 薩巴卡瑪 共同創辦人暨品牌策略總監
⊙ 走過多年的資深企業，如何挖掘核心本質與價值主張？
⊙ 品牌再造的原則、方法與策略，重新想像品牌的未來
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▫ 報名資訊 ⧸
時間：2025.05.14（三）10:00-16:40（09:30 開放報到）
地點：張榮發國際會議中心（台北市中正區中山南路 11 號）
🔥 名額有限！立即報名 ▸▸ https://bit.ly/3RfRsoI
▫ 票價資訊 ⧸
． 早鳥優惠 $3,600/人 (5.1 前報名)
． 三人以上團體票 $3,200⧸人
． 十人以上企業團報 $3,000⧸人
． 一般票 $4,200⧸人
▫ 適合參與對象 ⧸
❶ 品牌經理人 – 欲追求品牌策略轉型與形象重塑
❷ 企業裡的設計創意工作者 – 欲深化設計導入品牌的商業思維
❸ 整合公關行銷企劃 – 欲透過企劃力深化品牌行銷溝通
❹ 跨領域專案工作者 – 欲整合與串連跨領域、跨專業資源
點擊了解 ▸ 2025 風格經濟學程
給品牌的學習整合方案！2025 風格經濟學程：年度課表公開！盲鳥選修 ╳ 套票優惠 79 折起
✦ 了解更多課程 ▸▸ https://bit.ly/4atcJ7h
▫ 報名須知 ⧸
※ 論壇附贈午餐及茶飲。
※ 本公司採用電子發票，發票將統一於付款完成後的兩週內由「綠界科技 ECPay」寄送電子發票開立通知至您報名時填寫的發票收件人email。若有公司報帳特殊需求（如更改統編、同筆訂單開立多張發票…等），敬請於報名前來信或來電告知，完成報名後恕無法受理，謝謝。
※ 如需申請退款請於論壇開始日前 8 個工作天告知，我們將收取課程的 10% 費用以及銀行轉帳之手續費，逾期恕不受理。論壇亦提供名額保留，請於課前來電或來信告知，可為您保留名額一年，一年內若對其他課程有興趣可轉移至該堂課。
※ 主辦單位保留活動大綱異動之權利，更新資訊以活動網頁內容為主。
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